Ep. 035 - Behind Burger Brilliance: Lee Wells’ Story of Grit and Entrepreneurship
Lee Wells grew up on a dairy farm. If you don’t know anything about a dairy farm it’s similar to other farming and ranching operations in the sense that the work never stops.
The cows had to be milked twice a day seven days a week with no days off and there was plenty to do in between milkings.
Lee decided to pursue a degree in technology to get him away from the farm and live a different kind of life.
The economy forced the company Lee worked for to lay him and many others off so he decided to try entrepreneurship.
After some success with his equipment and construction company the economy forced him to shut down yet again.
Lee had to start over again. He got creative and used the skills he knew to start a new venture.
He was able to build this one up to success yet again.
After the passing of his father he needed to go back home and help take care of the place that he grew up on.
This allowed Lee to get creative yet again and he started selling beef which then evolved into opening up a burger restaurant.
Check out his crazy story of building success and then having to start over and being able to do that over and over again.
Diversified Payments:
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Ep. 034 - Jeremy’s Rise in the World of Horses and Business
Jeremy didn’t know what he wanted to do when he got out of school but he did know he wanted to be involved with the horse industry.
He took a job where he got to do just that. He was involved in cleaning their stalls, feeding them, and generally caring for them. Through hard work he and willingness to learn he worked his way up to training them.
The only problem was he was in Georgia and the heart of performance horse country was TX.
Jeremy made the bold choice of quitting his job and loading up and heading for TX.
In the Stephenville area he found work assisting other trainers, training horses for clients, and buying and selling his own horses.
Jeremy became one of the top cutting horse trainers of the day but knew he wanted to branch out into business.
This led to the purchase of Western Bloodstock and the start of Brazos Valley Stallion Station.
He hasn’t stopped there he more recently acquired Triangle Horse Sales and is involved with Gold Buckle Futurities.
Check out how Jeremy progressed from horse trainer to businessman.
Diversified Payments:
https://www.diversifiedpayments.com/wealthycowboy
Ep. 033 - Building a Beef Empire with Austin Tarrant
Austin wanted to be a pilot from a very young age.
Most people doubted his big dream when he was a kid especially being from a small town that is disconnected from that world.
Austin didn’t listen to the doubt and pursued his passion to be a pilot by first flying helicopters and then planes.
This meant working in the big city and dealing with wealthy individuals.
Austin realized his growth was limited after hearing from one of his clients that he’ll never be able to ride in the back of the private plane if he’s flying it in the front.
This started the search for opportunity and change and the desire to build something of his own and being able to raise a family in the same small town country environment that he grew up in.
He turned to agriculture and cattle but realized that was long hours and sometimes short pay, so he kept his eyes open for more opportunities.
Austin was able to start a business that stayed in line with his passion for beef, Flying T Meat Market.
A chance meeting with a customer developed into a new venture also in the beef business, Trail Ridge Beef Jerky.
Diversified Payments:
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Ep. 032 - Young Ranchers, Big Ideas: The Rise of 100th Meridian Ranching
100th Meridian Ranching found a way to be creative and solve a major problem in the ranching industry, bulls.
Bulls are a huge part of a cow calf operation. You want high quality sound bulls that throw calves that are easy to birth and wean big.
But bulls can be expensive and hard to maintain.
After experimenting with different areas of ranching and receiving education at multiple ranching institutes they decided to make bull leasing the staple behind 100th Meridian Ranching.
Check out the awesome story of a young family getting started ranching and building it up into a successful business.
Diversified Payments:
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Ep. 031 - Beef For The Hungry: Feeding TX with Noel McAlexander
Noel looks at problems as opportunities.
Anyone that team ropes knows that when a roping steer is wore out he’s not worth very much compared to what you have to pay for a fresh one.
Noel was tired of getting very little out of these cattle at the salebarn when cattle were cheap so he was looking for other solutions.
He had heard of the 1017 Project where they turn wore out ropers into beef for the hungry. The wheels started turning on how he could do something similar in Central TX.
What started as a backyard deal with Noel and a few roping buddies has grown to multiple locations and TX Beef Initiative provides high quality protein for hungry people across the state.
To learn more or donate go to donatebeef.org
Diversified Payments:
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Ep. 030 - Pivoting Through Pain: Doug Champion's Path to Champion Living Fitness
Doug started his journey as a rodeo athlete but when a horse flipped over and gave him a career ending injury he had to pivot.
Not only did his injury take him away from rodeo but it severely affected his everyday life and his ability to do simple tasks.
He finally found the right doctor to get him fixed up and give him the relief he’d been seeking.
Through this hardship he realized how important fitness and mobility were and that there wasn’t really anyone teaching that to rodeo athletes.
The idea for Champion Living Fitness was born. Although there have been many pivots and struggles along the way Doug has used social media and customer satisfaction to build his business into what it is today.
We dive deep into the struggles of going out on your own and what it takes to make the leap and then stay the course.
Diversified Payments:
https://www.diversifiedpayments.com/wealthycowboy
Ep. 029 - Fit for Business: Darin Deaton’s Dual Passions in Physical Therapy and Ranching
Darin first learned about the human body, then business, and now ranching.
Darin has always had a passion for fitness and decided to pursue a career in physical therapy. Luckily, he was around the right people that pushed him to not just be an employee but a business owner.
He’s been able to build several physical therapy offices up and sell them. After he realized the model of how to build a successful business he has kept doing it over and over. He currently owns DPT Physical Therapy with a partner and they have multiple locations.
His ability to build a profitable business has allowed him to pursue another passion, ranching.
Darin and his family moved out of the city and bought a small ranch where they are raising and selling their own beef, growing hay, and raising cowhorses.
We deep dive first into building a successful business, the struggles and benefits and the dos and don’ts. Second we talk health and fitness. Then we get into their ranching operation.
Diversified Payments:
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Ep. 028 - Cattle Business Mastery: Wesley Wood’s Risk Management and Growth Strategies
Wesley got started by partnering with his dad on one load of calves turned out on oats.
This one load turned out to be profitable enough to get Wesley hooked.
He grew his operation from just turning out one load of cattle on winter grain to buying, selling, grazing, and feeding multiple loads of cattle year round.
Wesley credits his success to luck (which we know is not the only factor lol), having a good banker behind him, and learning risk management.
If you’re in the cattle business or want to be you need to tune in to this one and even though we talk a lot about the cattle business you can apply a lot of the knowledge to general business.
Diversified Payments:
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Ep. 027 - Cowboy Capitalist: Merging Ranching with Business Savvy
Brandon grew up with a passion for farming, ranching, and being outdoors but he also realized the importance of business and creating a nice income.
He’s been able to take a business that his father invested in and grow and expand it.
Brandon took the principles he learned in business and applied it to the ranch. They have two ranching operations, Taylor Land and Cattle which is a family ran operation and he has formed Cobra Cattle Co with Colby Hunt.
People are the biggest part of all operations. Brandon realizes you need to put the right people in the right places for things to run smoothly. He credits having people around him that are smarter than him in their specific areas to a lot of his success, both in business and ranching.
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Ep. 026 - Riding the Market: Turning Ranching Setbacks Into Real Estate Triumphs
Addison loves the cowboy lifestyle and had a go at it but the market and Mother Nature put him in a hole to figure his way out of.
He grew his operation to the point that he wasn’t even getting to do the fun cowboy stuff but having to stay in the office and do paperwork and direct everyone.
Addison knew about wholesaling real estate and had some opportunities come up that got him back to even on his ranching operation.
He took these opportunities as a sign that he needed to pursue real estate and set the ranching aside for now.
Addison has been involved in almost every aspect of real estate investing but now is partnered with a company that focuses on wholesaling.
Check this episode out to see if real estate investing and specifically wholesaling could be an opportunity for you to change your life.
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Ep. 025 - Winning with Rodeo Gym: Ryan’s Story of Passion and Business
Ryan is a young entrepreneur that took his passion for calf roping and turned it into a business.
Even if you’re not a roper you can appreciate what Ryan has built.
Rodeo Gym is an online platform that allows Ryan to help calf ropers better their skills.
Ryan loves the sport of calf roping and he also realized he loved helping people and seeing them succeed. If you look at his page you can see all the posts of his clients winning and how happy they are.
Besides Rodeo Gym Ryan is really interested in real estate. He has his real estate license and helps in the buying and selling of properties but he also helps with the management of rental properties and is looking to invest in real estate in the future.
Diversified Payments:
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Ep. 024 - Shaping Dreams: The Rise of Double R Hat House
Emilio started out like a lot of us, not really knowing what he wanted to do with his life.
He got the opportunity to go to a trade show and shape hats at a booth. Emilio really enjoyed every aspect of that. He was able to interact with people and he realized he had a talent for shaping hats to how people wanted them.
There was a need in his area for a custom hat shop and he thought it was the perfect opportunity. He opened Double R Hat House where you can go buy high quality open crown hats and get them shaped to your liking.
Of course that have been struggles along the way like most small businesses have. At first it was wondering if there would be any customers and then came so many customers it was hard to keep inventory and also have enough help to attend to the customers.
Emilio has figured these problems out and continues to learn and evolve as the business and customer needs evolve.
Learning isn’t something you did, it’s something you do.
Diversified Payments:
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Ep 023 - Cattle, Commerce, and Christ: Bubba's Blueprint for Success
Bubba has used his sales skills to make a living in the cattle industry.
A lot of people say you can’t pay for land with livestock anymore but Bubba has found a way to prove them wrong. He is still growing his operation despite high land costs.
He attributes a lot of his success from having sales skills and being able to think outside the box.
When Bubba got started back in the cattle business Internet sales were not a thing yet. After he made his first sales he recognized there was an opportunity there.
From humble beginnings Bubba has grown his operation drastically with the help of social media and his family.
Besides sales Bubba also uses social media and his reach to talk about his Faith and spread The Word of God.
You can find my form "See If You Qualify for Free Marketing" at:
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Diversified Payments:
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Ep. 022 - Double Take: Real Estate Success with Chelsea and Bailey
After graduating college and getting “good jobs” just like we’re told we’re supposed to do, Chelsea and Bailey quickly realized they weren’t cut out for that life.
They were both unhappy being apart from each other and while their jobs were in their fields of interest they didn’t fulfill them.
After some brainstorming they decided that real estate was the path they needed to take.
After getting licensed and trained they noticed that the methods for acquiring clients were very old school and transactional, so they decided to implement some of their own strategies as well.
They paired old ways, new ways, and probably most importantly a lot of hard work to become successful real estate agents and eventually brokers.
Wealth is not created by selling real estate, it’s created by buying real estate. They realized this and began investing for the future. They have several cool properties at the moment and are always looking for opportunities.
You can find my form "See If You Qualify for Free Marketing" at:
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Diversified Payments:
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Ep. 021 - Chasing Opportunities: Andy’s Rise in the Livestock Industry
Andy developed a love for roping and horses and livestock at a young age.
When it came time to “grow up” he didn’t really know what he wanted to do. Andy tried college a couple times and he tried working a “real” job but he was never fulfilled by it.
With the push from his grandpa Andy took a big chance and moved to TX. He didn’t know anyone besides some connections his family had, but he knew it was a big opportunity.
Andy bounced around helping shoe horses, trade livestock, and any odd job he could find to get by.
His network began to grow and bigger opportunities presented themselves. Andy began to auctioneer different sales, he bought a car lot, started a roping cattle sale, and started ranching his own stock.
Andy’s big risks paid off and he developed a big roping cattle sale and ended up owning his own salebarn. Andy plans to continue ranching and is looking for new opportunities after the salebarn sold.
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Diversified Payments:
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Ep. 020 - From Pasture to Prosperity: The Red Chain Feeds Journey with Luke Fritts
Luke’s family started Red Chain Feeds in Gorman, TX.
Like most businesses it started small and served the feed needs of the family and other local ranchers.
Since the small beginnings Red Chain has expanded several times serving a wide area and providing feed for just about any animal you can imagine.
Luke shares the history of the company, what they have going on now, and what the future looks like.
You can find my form "See If You Qualify for Free Marketing" at:
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Diversified Payments:
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Ep. 019 - Building Covered by Cori: The Top Equine & Cattle Insurance Specialist/Cori Cosper
Cori’s family has been in the insurance game for a while. It started with her grandfather and the agency was passed down to her mom and then to her.
Cori liked the income and the feeling of helping people from her insurance agency but her real passion was horses.
She decided to sell her established agency and combine insurance and her passion for horses to open an equine insurance agency.
Through hard work and persistence she has one of the most well known agencies in the horse industry. Covered by Cori has also recently expanded to help people with cattle insurance products.
You can find my form "See If You Qualify for Free Marketing" at:
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Diversified Payments:
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Ep. 018 - Cody Shelley: Auctioneer, Business Owner
Growing up Cody had a passion for roping and rodeo but he also had a passion for auctioneering.
After pursuing rodeo for a while he decided to go all in on becoming an auctioneer and put roping on the back burner.
Cody found jobs wherever he could selling whatever he could and finally found a home in DFW selling vehicles. He’s been able to sell everything from a beat up junker to a super car.
He realized that his income was capped being an auctioneer because he can only work so much and he also wanted to spend time at home with his family. This led Cody to start his own business Platinum Horse Sales. This is an online horse sale platform that brings quality buyers and quality horses together. After finding success in that he decided to branch out again and start Platinum Auction Group which sells mainly farm and ranch equipment.
Tune into hear how Cody went from roper to auctioneer to business owner.
You can find my form "See If You Qualify for Free Marketing" at:
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Diversified Payments:
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Ep. 017 - Kasey Mock: Ranch Realtor, Investor, Business Coach
In this episode we go over the top 3 things you should know about: how to make money, how to invest money, and how to give back to charity.
Kasey followed his love of the outdoors and found a way to monetize it. He started as a county extension agent barely getting by and started a side business helping people with large ranches sell hunts. His side business began to grow and he eventually got a client that changed his life, Gary Keller.
Gary mentored him and helped him get started in the real estate business. The only problem was Keller-Williams didn’t have a farm/ranch division so Kasey helped create it and make it successful.
Kasey also understands the importance of investing for the future and buys many different types of real estate to grow his wealth.
Giving back is a huge thing with Kasey personally and his business. The brokerage gives to many different causes throughout the year and Kasey is directly involved in a charity that helps feed the hungry with beef. This charity is called The Texas Beef Initiative.
You can find my form "See If You Qualify for Free Marketing" at:
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Diversified Payments:
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Ep. 016 - R.B. Shield: Roper, Entrepreneur, Restaurant Owner
Kody started out with gold buckle dreams in the rodeo industry. His drive to win the all around led him to compete in all the timed events, but that wasn’t enough. He thought he could get more points if he got in the cutting. Little did he know that his connection to the cutting world led him to an introduction to one of the greatest of all time Buster Welch.
Kody saw the opportunity in front of him and was able to go work for Buster on his ranch. He learned what hard work meant, a lot about cowboying, and a lot about the relationship between a horse and a cow.
He realized that there may be more out there than day working and rodeoing for a living, so, with some encouragement from his better half, he decided to load up and move to Weatherford to learn the cutting horse industry.
After working for and around other trainers he finally decided to go out on his own. It’s definitely had its ups and downs but Kody is considered one of the best cutting horse trainers in the industry.
Kody is also looking at other opportunities that don’t require manual labor and that’s how he got in 817 Horse Sales with his longtime friends.
You can find my form "See If You Qualify for Free Marketing" at:
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Diversified Payments:
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