Ep. 011 - Cody & Erika Archie: First Generation Ranchers, Influencers, and Business Owners

Cody & Erika Archie are first generation ranchers that have went viral on social media. What started out as some posts about their experiences ranching, to help spread awareness about where our food comes from and to help other ranchers avoid mistakes, has changed their lives.

They now get speaking opportunities and brand deals because of their large following on social media.

They realized early on that they needed to find a different way to ranch while also paying the bills. This has led them to experiment with many different niches in the industry from replacement heifers, to yearlings, to sheep.

Besides being ranchers and social media influencers they’re also business owners. They own an essential business if you’re in the western world, a dry cleaners. We all need those starched clothes to go out on the town. They’ve also built houses and experimented with other business opportunities.

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